What Parents Actually Click On When Choosing an International School
Most international school marketing looks remarkably similar.
Beautiful campuses. Smiling students.
Words like excellence and opportunity.
We analyse international school marketing journeys to understand what actually drives enquiries.
At the Bangkok conference we’re offering a limited number of free admissions marketing reviews.
A Quick Check
How Clear Is Your International Admissions Journey?
If a parent landed on your website today, could they answer these questions within 30 seconds?
01
Is international or boarding visible immediately?
02
Are fees easy to find and clearly explained?
03
Is there a clear next step (tour, webinar, enquiry)?
04
Do international parents see stories from students like them?
05
Is the admissions process clearly explained?
If two or more of these feel unclear, there may be friction in the admissions journey.
If two or more of these feel unclear, there may be friction in the admissions journey.
What Digitally Leading Schools Do
The strongest international recruiters don’t necessarily spend more on marketing.
They simply remove uncertainty earlier.
The website answers real parent questions
International pathways are visible immediately
Student stories appear where parents feel doubt
Fees and admissions are clear and transparent
Search results are dominated for high-intent queries like “fees” and “boarding”
Request My School's Review
Request Your Digital Audit
If you’d like a fresh perspective on your international marketing journey, request a short personalised review.
Your review will include:
• A quick video walkthrough of your current marketing
• Suggestions based on international parent behaviour
• Ideas to improve enquiry conversion
No obligation, just practical insight.
If you’d like a fresh perspective on your international marketing journey, request a short personalised review.
Your review will include:
• A quick video walkthrough of your current marketing
• Suggestions based on international parent behaviour
• Ideas to improve enquiry conversion
No obligation, just practical insight.
Supercharge Your School’s Digital Marketing
Supercharge Your School’s Digital Marketing
At 15th Media we work with independent and international schools, helping them understand how prospective parents discover schools online and what drives enquiries.
Alongside our digital marketing services, we’ve built a suite of AI-powered tools that analyse admissions journeys, advertising performance and school positioning across the sector.
If you’d like to explore how this applies to your school, leave your details below and we’ll be in touch shortly.
Digital Marketing for Schools
Digital Marketing Built Specifically for Admissions
We support schools with digital marketing strategies designed to generate meaningful engagement with prospective parents.
Paid Social Media Campaigns
Google Search Advertising
Enquiry and Open Day Campaigns
Landing Page Optimisation
Digital Campaign Reporting and Insights
All activity is designed around one goal: helping the right families discover your school and take the next step in the admissions journey.
Paid Social Media Campaigns
Google Search Advertising
Enquiry and Open Day Campaigns
Landing Page Optimisation
Digital Campaign Reporting and Insights
All activity is designed around one goal: helping the right families discover your school and take the next step in the admissions journey.
Digital Marketing for Schools
AI Tools Designed for Independent Schools
We’ve developed a number of AI tools to better understand how school marketing is evolving.
These tools analyse patterns across campaigns, admissions journeys and school positioning.
Pulse
Analyses website data to understand how prospective parents are behaving on your website.
Scope
Tracks digital advertising activity across independent schools to reveal competitor strategies.
Signal
Monitors how schools appear in emerging AI-driven search platforms.
Atlas
A live intelligence database mapping your schools admissions data.
Together these tools help schools gain clearer insight into how their marketing performs and how parents are discovering them.
AI Tools Designed for Independent Schools
We’ve developed a number of AI tools to better understand how school marketing is evolving.
These tools analyse patterns across campaigns, admissions journeys and school positioning.
Pulse
Analyses website data to understand how prospective parents are behaving on your website.
Scope
Tracks digital advertising activity across independent schools to reveal competitor strategies.
Signal
Monitors how schools appear in emerging AI-driven search platforms.
Atlas
A live intelligence database mapping your schools admissions data.
Together these tools help schools gain clearer insight into how their marketing performs and how parents are discovering them.
Tell Us What You'd Like to Explore
Let’s Continue the Conversation
Let’s Continue the Conversation
If you’d like to explore how these insights apply to your school, simply leave your details below and select the option that interests you.
If you’d like to explore how these insights apply to your school, simply leave your details below and select the option that interests you.